NTA Marshall Islands Achieves 50% Revenue Growth with 4G LTE Launch

How Marshall Islands’ telecommunications authority partnered with Blue Arcus and Alepo to deploy 4G LTE services, achieving 6x subscriber growth and 50% revenue increase within two months. 

The Challenge: Limited Mobile Service Portfolio 

National Telecommunications Authority (NTA), Marshall Islands’ main telecommunications provider, offered only basic voice and SMS services on their legacy 2G GSM network. With high smartphone penetration and demand for mobile data services, NTA needed to upgrade to 4G LTE with WiFi capabilities while revamping customer experience through varied bundled offerings and mobile self-care. 

The operator required comprehensive network evolution to become one of the region’s first operators offering advanced mobile data services. 

The Vision: Regional Mobile Innovation 

NTA envisioned evolving from basic voice services to comprehensive 4G LTE and WiFi platform offering superior data experience to customers and enterprises. The goal was to launch personalized, policy-driven offers while expanding into enterprise accounts and introducing regional-first mobile self-care capabilities. 

The Solution: Complete 4G LTE Platform

NTA partnered with Blue Arcus and Alepo for comprehensive network transformation: 

• Alepo Digital BSS Platform: Complete system including Online Charging System, CRM, admin portals, web self-care portal, mobile self-care apps for Android and iOS, configuration manager, voucher management, trouble ticketing, monitoring, and SIM inventory management. 
• Network Infrastructure: Alepo AAA and PCRF with EMS Portal enabling advanced policy control and authentication capabilities across 4G LTE and WiFi networks. 
• Advanced Integration: Seamless integration with external payment systems, SCP Adaptor over Diameter Ro Interface, PGW over Diameter Gx Interface, third-party HSS, and legacy HLR for Circuit Switch Fall Back ensuring comprehensive network compatibility. 
• Customer Experience Innovation: PayPal payment integration, comprehensive self-care capabilities, and advanced service bundling enabling sophisticated customer engagement and reduced operational dependency. 

Outstanding Market Performance 

The deployment delivered exceptional business transformation: 

• 50% Revenue Increase: Within two months, launch of varied data bundles and personalized offers led to dramatic revenue growth with 70% ARPU increase demonstrating strong market acceptance. 
• 6x Subscriber Growth: Between first and fourth month of launch, subscriber count increased sixfold with strong adoption of data services and enterprise offerings. 
• 20% Operational Cost Reduction: Mobile self-care implementation, e-recharge facility, and automated account management significantly reduced paper voucher needs and customer service visits within two months. 
• Regional Innovation Leadership: Marshall Islands became among the first Pacific Island nations offering mobile app account management, establishing NTA as a regional technology leader. 

The Impact

NTA’s transformation demonstrates how strategic partnerships can enable rapid technology evolution while achieving exceptional business results. The comprehensive platform provided immediate market differentiation while building sustainable competitive advantages through advanced service capabilities. 

Customer Perspective

“Blue Arcus and Alepo have helped us achieve our dream of introducing 4G LTE in the Republic of Marshall Islands,” said Thomas Kijiner Jr., President and CEO of NTA. “Thanks to them, our subscribers now enjoy a faster and more consistent network and data experience.”