African Tier-1 Operator Increases Data Revenue with Alepo Monetization Platform 

How a leading African operator deployed Alepo’s all-in-one data monetization solution across 2G, 3G, and LTE networks, achieving rapid service creation and enhanced customer experience. 

The Challenge: Data Monetization Opportunities 

A tier-1 telecommunications company operating across Africa wanted to capitalize on high smartphone penetration and high-speed mobile internet demand through aggressive data monetization strategy. Their legacy system lacked PCRF capabilities, preventing delivery of compelling data offers like application data passes, speed-based plans, and personalized promotions using behavior-driven content. 

The operator needed advanced data monetization capabilities to improve data revenue, ARPU, brand experience, and customer loyalty while achieving rapid time-to-market. 

The Vision: Comprehensive Data Innovation 

The operator envisioned delivering remarkable mobile data experience through real-time subscriber engagement, personalized customer experience, and granular pricing capabilities. Goals included rapid creation of application-based and speed-based data passes, fraud management, and real-time service deactivation for improved bandwidth utilization and operational efficiency. 

The Solution: Advanced Data Monetization Platform

The operator partnered with Alepo for comprehensive data monetization transformation: 

• Alepo Policy and Charging Control: Complete PCC platform including PCRF with EMS Portals, Recharge Promotion Manager, Product Catalog, reporting module, and API Gateway enabling sophisticated policy management. 
• Comprehensive Integration: Seamless integration with DPI server over Gy and Gx Diameter interface, GGSN over Gx Diameter interface, Convergys IN over DCCA interface, external CRM and USSD platform, email relay, SMSC, and NMS monitoring. 
• Advanced Capabilities: Five-nines availability platform enabling rapid data network monetization with support for existing 2G/3G networks and smooth LTE migration capabilities. 
• Professional Services: Complete implementation support ensuring successful deployment and optimization of data monetization capabilities across multi-technology networks. 

Significant Revenue Enhancement 

The deployment delivered measurable business improvements: 

• Zero Revenue Leakage: Real-time service deactivation and PDP context removal reduced bandwidth utilization while preventing revenue losses through automated policy enforcement. 
• Advanced Data Offers: Powerful policy and charging capabilities enabled launch of sophisticated data passes, customer-centric promotions, and unique roaming offers previously unavailable. 
• Rapid Time-to-Market: PCRF empowerment enabled rapid creation and launch of data offers, allowing operator to maintain competitive advantage through quick service innovation. 
• Increased Operational Efficiency: Automated service deactivation processes delivered greater operational efficiency while eliminating manual intervention requirements. 

The Impact

The African operator’s data monetization success demonstrates how advanced policy and charging platforms can unlock new revenue opportunities while improving operational efficiency. The comprehensive solution provided immediate competitive advantages while building foundations for continued service innovation.