ACS Launches Myanmar’s First LTE-Only Service with Digital Innovation 

How Amara Communications deployed Alepo’s Digital BSS and managed services to become Myanmar’s first LTE-only operator, acquiring 60,000 subscribers within one month. 

The Challenge: First -Mover Advantage

Amara Communications Co., Ltd. (ACS), a leading turnkey solutions provider in Myanmar, recognized an opportunity to disrupt the traditional telecom market. With the country’s rapidly developing telecommunications landscape, ACS wanted to launch ananda—Myanmar’s first 4G+LTE-only service—ahead of major competitors. 

 The greenfield operator needed a sophisticated digital platform that could support rapid service creation, zero revenue leakage, and innovative offers while ensuring they could adapt quickly to evolving market trends. 

The Vision: Digital-First Mobile Service

ACS envisioned ananda as more than just another mobile service—it would be Myanmar’s first data-centric operator offering high-speed internet with differentiated, personalized plans. The goal was to launch faster than competitors while building a foundation for continuous innovation and market leadership. 

The Solution: Comprehensive Digital BSS Platform

ACS partnered with Alepo to deploy a complete Digital BSS ecosystem with managed services: 

• Advanced Digital BSS: Full-stack platform including CRM, billing, OCS, PCRF, product catalog, inventory management, and payment gateway integration enabling rapid service monetization. 

• Real-Time Analytics: Advanced BI reporting capabilities allowing targeted promotions, location-based plans, and on-the-fly offers to capture market opportunities instantly. 

• Managed Service Operations (MSO): Alepo’s dedicated team provided hands-on training, onsite support, voucher creation, custom reporting configuration, and business continuity planning. 

• Global Technical Support: 24/7/365 support through Alepo’s ISO-certified GTAC ensuring uninterrupted operations and swift issue resolution. 

Rapid Market Success 

The launch exceeded all expectations with remarkable results: 

• 60,000 Subscribers in One Month: ACS became Myanmar’s first LTE-only operator and achieved rapid subscriber acquisition, successfully positioning ahead of established competitors like Ooredoo and Telenor. 

• Sophisticated Customer Experience: The platform enabled personalized plans, bonus policies, win-back offers, and advanced features like unlimited data plans, data gifting, and MiFi bundles that differentiated ananda in the market. 

• Zero Revenue Leakage: Comprehensive real-time charging and billing capabilities ensured accurate revenue capture while supporting complex business models including pay-as-you-go and nested offers. 

• Operational Excellence: MSO oversight prevented data loss, identified optimization opportunities, and maintained system health while reducing operational costs through automated management. 

The Impact

ACS’s success demonstrates how the right technology platform combined with expert managed services can enable new operators to achieve first-mover advantage in competitive markets. By choosing a comprehensive Digital BSS solution, ACS transformed from infrastructure provider to innovative service leader while building sustainable operational capabilities. 

Quote: 

 “Thanks to Alepo, we’re equipped to launch advanced data offers, and we’ve been able to expand our presence to our surrounding regions in a short span of time,” said Aye Mya Mya Kyi, CEO of Amara Communications. “Alepo’s highly available MSO and GTAC resources are vigilant and competent in handling our requests and issues. I can confidently say that they are one of the finest support teams we have worked with.”