m:tel Revolutionizes Network Performance with Smart WiFi Monetization 

How Bosnia and Herzegovina’s leading CSP m:tel deployed Alepo’s WiFi monetization solution to reduce cellular congestion while creating new revenue streams through innovative services. 

The Challenge: Network Capacity Meets Revenue Opportunity  

m:tel, Bosnia and Herzegovina’s premier telecommunications provider serving 1.6 million customers, faced a common industry challenge: growing data demand was straining their 3G and LTE networks. But rather than simply viewing this as a capacity problem, m:tel saw an opportunity to transform their approach to network access while creating new revenue streams. 

Their legacy captive portal couldn’t support the sophisticated WiFi services they envisioned—seamless offload for existing customers, flexible payment options for casual users, and location-specific branded experiences that could engage new audiences. 

The Vision: Intelligent Network Access 

m:tel wanted to create a comprehensive WiFi ecosystem that would simultaneously reduce network congestion and generate new revenue. The vision included automatic authentication for mobile subscribers, innovative free access journeys through social media login, paid WiFi plans with flexible payment options, and custom-branded portals for affiliate locations.  

This wasn’t just about offloading traffic—it was about reimagining how customers connect and pay for data services. 

The Solution: Network Access Control Platform

m:tel partnered with Alepo to deploy a comprehensive Network Access Control solution featuring advanced WiFi monetization capabilities: 

• Seamless Authentication: Alepo’s convergent AAA platform automatically authenticates m:tel’s mobile subscribers on WiFi networks, providing transparent connectivity without repeated login requirements. 

• Flexible Monetization Engine: The WiFi Service Management Platform enables multiple access journeys—from 30 minutes of free social media login to paid vouchers and monthly plans. Prepaid users can purchase WiFi access using their mobile balance, while postpaid customers see charges on their monthly bills. 

• Custom Branded Portals: Location-specific, multilingual captive portals allow m:tel and their affiliates to create branded WiFi experiences with flexible revenue-sharing arrangements. 

• Advanced Service Management: The platform supports innovative offerings like promotional video access, location-based plans, and personalized subscriber offers. 

Innovative Service Features 

m:tel launched several market-leading WiFi services: 

• Automatic Offload: Mobile subscribers connect seamlessly to WiFi wherever available 

• Social Media Access: 30 minutes free WiFi through social login 

• Flexible Payment: Two-click purchasing for prepaid users, automatic billing for postpaid 

• Voucher System: Casual users can purchase access without mobile accounts 

• Affiliate Network: Partners can deploy branded hotspots with revenue sharing 

The Results

• Reduced Network Costs: Increased WiFi usage substantially lowered cellular resource consumption, reducing operational expenses while improving network performance for remaining cellular traffic. 

• Enhanced Customer Experience: Automatic offload ensures consistent connectivity even where LTE coverage is limited. New subscribers can access WiFi services in just two clicks, contributing to significant audience expansion in the first two months. 

• Revenue Growth: The flexible captive portal framework enabled multiple WiFi revenue streams through various access journeys and affiliate partnerships, significantly contributing to total WiFi revenue. 

• Network Efficiency: The robust AAA infrastructure successfully integrated with mobile core and WiFi vendors, providing cost-effective support for large-scale WiFi offload operations. 

The Impact

m:tel’s implementation demonstrates how modern Network Access Control solutions can transform operational challenges into business opportunities. By intelligently managing network access and creating flexible monetization models, communication service providers can reduce infrastructure strain while opening new revenue channels.